Pinar Yildirim

Pinar Yildirim is Assistant Professor of Marketing and Senior Fellow at the Leonard Davis Institute. Pinar’s research interests are on media and information economics. She focuses on analytical modeling and in particular is interested in game theoretic models. Parallel to these interests, her current research focuses on two-sided networks, data markets, and social networks. Related to her interests of ‘political economy’ she is also conducting research on the impact of media on political outcomes.

Professor Yildirim’s research appeared in top management and marketing journals including Journal of Marketing Research, Management Science, and Journal of Marketing, and has received numerous grants and honors. Yildirim has industrial experience in consumer electronics and automotive sectors, at firms such as Fiat S.P.A and Renault S.A. She also conducted research in collaboration with GlaxoSmithKline and PNC Bank, and currently she is conducting research in collaboration with the American Red Cross and Social Bicycles. Professor Yildirim earned her Ph.D. in Marketing & Business Economics from the Katz Graduate School of Business at the University of Pittsburgh. She also holds a Ph.D. degree in engineering. She is teaching Marketing Research at The Wharton School and is a frequent contributor for Knowledge@Wharton and Wharton Business Radio, and is a contributor for Google Think Insights.


  • PhD, Marketing & Business Economics, University of Pittsburgh, 2012
  • PhD, Industrial Engineering, University of Pittsburgh, 2010
  • MS, Industrial Engineering, University of Pittsburgh, 2006


Assistant Professor of Marketing





Research Interests

In the News



Past and Present Public Policy Affiliations

Attaché for the Turkish Delegation, G-20 Summit, Pittsburgh, PA, 2009


Hanna Halaburda, Mikolaj Jan Piskorski, Pinar Yildirim (2016). Competing by Restricting Choice: The Case of Search Platforms, Management Science.

Pinar Yildirim, Jennifer Shang, Guoquan Zhang (2016). Optimal Pricing for Group Buying with Network Effects, Omega, 63, 69-82.

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016). Credit Scoring with Social Network Data, Marketing Science, 35(2), 234-258.

Chris Groening, Pinar Yildirim, Vikas Mittal, Pandu Tadikamalla (2014). Hedging Customer Risk, CNS.

Pinar Yildirim, Esther Gal-Or, Tansev Geylani (2013). User-Generated Content and Bias in News Media, Management Science, 59(12), 2655-2666.

Esther Gal-Or, Tansev Geylani, Pinar Yildirim (2012). The Impact of Advertising on Media Bias, Journal of Marketing Research, XLIX, 92-99.