Industry actors often claim that Americans are quite willing to countenance robust amounts of tracking, storage, and profiling of their personal data, as a “tradeoff” for the benefits they enjoy in accessing certain websites and platforms. Research, however, tells a more complicated story, and indicates that most Americans still don’t understand how their data is being collected and used, or what online privacy policies actually promise. Professor Turow , a leading expert on online marketing and consumer privacy issues, will discuss this research in greater depth, and discuss its implications for what the government might do to better address the concerns consumers have about protecting their personal data.consumer protection|Joseph Turow|right